- Communications
- Marketing
- Public relations
Le Panache Communication, a communications and marketing agency in Québec City and Montréal
Your brand deserves
to be noticed. heard. chosen. remembered.
Strategy, creative and media relations under one roof. Every message serves your goals and leaves a lasting impression.
What we do
Six complementary areas of expertise, one team. We bring together the ones you need, when you need them.
All our servicesBrand strategy and positioning
Before you speak up, we pin down what makes you unique and who needs to hear it. The plan that follows serves your business priorities, not the other way around.
- Communications audit
- Brand platform
- Message architecture
- Annual communications plan
- Executive counsel
Media and public relations
The right angle, the right person, the right time. We turn your news into stories the media want to tell.
- Press releases and media kits
- Press conferences and launches
- Media tours
- Stakeholder relations
- Media monitoring
Digital marketing and social media
An online presence that feels like you, well-targeted campaigns and numbers explained in plain language.
- Community management
- Meta, Google and LinkedIn ads
- Editorial calendar
- Newsletters and automation
- Performance reporting
Brand identity and content creation
The right words and visuals with character. Content people recognize before they even see your name.
- Visual identity
- Copywriting and editing
- Photo and video
- Creative campaigns
- Print and digital materials
Influencer marketing
Creators who share your values and genuine collaborations designed to speak honestly to your audience.
- Creator selection
- Product seeding
- Paid partnerships
- Creator events
Crisis and issues management
We prepare when things are calm so you can hold steady when they are not. And if the storm hits, we stand by your side.
- Crisis protocol
- Real-time support
- Spokesperson training
- Interview preparation
Industries we work with
- Arts and entertainment
- Tourism
- Restaurants
- Retail
- Non-profit organizations
- Real estate
- Health and wellness
- Events
- Professional services
Our approach
Five steps, always in the same order. That is what lets us be bold without improvising.
How we workListen
We sit down with you to understand your reality, your audiences and what truly sets you apart.
Focus
We decide what people should remember about you, who it is for and why now is the right time.
Create
Messages, visuals, campaigns: the idea takes shape without ever losing sight of the strategy.
Amplify
Media, social, influence, events: we focus on the channels that matter to you.
Measure
We track results, report back clearly and adjust course when needed.
Having panache means daring to be seen. Doing it with precision is our job.
The agency
We are a team of strategists, writers and creatives who love clear ideas and messages that carry far.
Our role: help you take your place with confidence and style. No noise for the sake of noise, only what moves your brand forward.
Meet the agency
Straight talk
We tell you what we think, even when it is not what you hoped to hear.
Tailored
No off-the-shelf packages: every mandate starts from your goals and your budget.
Close at hand
A team that responds quickly and gets involved as if your brand were its own.
Let’s talk about your next big moment.
A launch, a campaign, a delicate issue? Tell us where you stand. We will get back to you quickly with a first idea.