Brand strategy and positioning
A strong brand starts with a clear idea. We help you define what people should remember about you, who you are speaking to and how to say it, then turn it all into a concrete plan your team can follow.
Let’s talk
What it includes
Communications audit
We review your tools, messages and presence to see what works, what feels off and what is missing.
Brand platform
Mission, promise, personality, tone: the foundations that make every message consistent.
Message architecture
A core message with versions for each audience, easy to use every day.
Annual communications plan
Goals, timeline, channels and budget, prioritized around what will truly move your organization forward.
Executive counsel
A frank outside perspective on sensitive decisions, announcements and public positions.
When to call us
- You are launching a company, a product or a new offering.
- Your image no longer reflects who you have become.
- Your teams are not all telling the same story.
- You are preparing a merger, a name change or a new direction.
What you get
- Assessment and recommendations
- Brand platform
- Key message guide
- Costed communications plan
- Hand-off workshop with your team
Frequently asked questions
How long does a positioning project take?
It depends on the size of your organization and how many people need to be consulted. We give you a precise timeline at our first meeting, once we understand your situation.
Do we need a new logo?
Not necessarily. Positioning is about what you say and to whom. If your visual identity no longer fits, we will tell you frankly and can take care of it.
Who should be involved on our side?
Ideally your leadership and a few people who know your customers well. We work around your schedule so it does not weigh on your day-to-day.
Our other services
Let’s talk about your next big moment.
A launch, a campaign, a delicate issue? Tell us where you stand. We will get back to you quickly with a first idea.