Bold, never improvised.
Boldness works when it rests on solid preparation. Our five-step approach gives you visibility on every stage and results you can measure.
Five steps, always in order
Listen – Understand before speaking
We meet the right people, read what already exists and look at what your competitors are doing. The goal: understand your reality better than anyone outside your organization.
- Kick-off meeting
- Situation analysis
- Measurable goals
Focus – Choose what matters
We define priority audiences, the core message and the right timing. This is where we give up saying everything in order to be truly heard.
- Priority audiences
- Core message
- Plan and timeline
Create – Shape the idea
Copy, visuals, videos, press releases: we create the content and present it with the reasoning behind every choice.
- Creative concept
- Produced content
- Simple approvals
Amplify – Go where your audiences are
We activate the media, social channels, creators or events in the plan, and stay ready to seize opportunities as they come.
- Media relations
- Digital campaigns
- Partner coordination
Measure – Report back
We compare results with the goals set at the start, explain what they mean and recommend next steps.
- Coverage report
- Metrics explained
- Recommendations
Three ways to work together
Depending on your needs, we commit to a project, for the long run or in an emergency.
Project mandate
A defined project with a start, an end and a budget set from day one.
Ideal for A launch, a campaign, a new identity.
Ongoing support
A dedicated team every month that knows your brand and anticipates your needs.
Ideal for Social media, ongoing media relations, counsel.
Rapid response
Immediate mobilization for a sensitive situation or an opportunity to seize.
Ideal for A crisis, an unexpected announcement, a media request.
Frequently asked questions
How does a mandate begin?
With a free, no-obligation conversation. We listen to your needs, then send you a clear proposal: approach, timeline and budget.
Who will be our contact?
One person responsible for your account, who coordinates the specialists you need. You always know who to talk to.
How do you measure results?
With metrics chosen together at the start: media coverage, reach, engagement, inquiries or sales. We present them simply, without jargon.
Ready to get people talking?
Tell us about your project. We will get back to you quickly with a first idea, no strings attached.